We were tasked with a large-scale challenge — to design the interior for the largest flagship store of the Rive Gauche chain in Saint Petersburg. The space demanded a fresh perspective and a powerful visual gesture capable of rethinking the conventional retail interior format.

We chose a path of compositional contrast: a bold installation integrated into the structure of the existing rectangular space, fully capturing attention and introducing a new dynamic to how the interior is perceived.

The installation spans the entire room, functioning as a singular sculptural form that transforms the architecture beyond recognition. This approach not only visually reconfigures the space but also offers visitors an emotional experience — with elements of surprise, inspiration, and unexpected associations.

Our unconventional approach allowed us to go beyond standard retail solutions and create a truly unique atmosphere. We carried out the full project cycle — from conceptual design and artistic supervision to complete outfitting of the space.